Nadia Suttikulpanich is the Head of Fuchsia Innovation Center for Muang Thai Life Assurance Public Company Limited.  Fuchia focuses on initiating innovations and embracing changes with businesses and start-ups that emphasize consumer needs. Prior to launching Fuchia, Nadia worked for Unilever for 8 years also focused on innovation.  While there, innovation is most effective when it is consumer-centric as opposed to being technology-centric.

Fuchia was founded to accelerate innovation and to invest in it as well.  Its two arms, Fuchsia Innovation Center and Fuchia Venture Capital were created to do just that.  Implementing the idea of trying before buying helps Muang Thai Life Assurance understand which new companies and technologies are most effective, sometimes using itself as a live test-bed. The Company previously invested in Health at Home, a start-up that provides basic primary care training to registered nurse to customers’ place by acting as a reverse of telemedicine. 

Nadia notes the different views people have about non-life insurance and life and health insurance and this impacts product penetration in the Tha market.  She also mentions the impact a rapidly aging society have in changing the insurance landscape. 


Companies mentioned in this episode:

Muang Thai Life

Health at Home



Author: Chadhaporn Angpraphapornchai

Asia InsurTech Podcast - Episode 14 - Nadia Suttikulpanich - Fuschia Innovation Center for Muang Thai Life Assurance - It All Starts With the Consumer

by Nadia Suttikulpanich | Asia InsurTech Podcast