Zal Dastur is the Chief Operating Officer and co-Founder of Lucep. Lucep focuses on developing mechanisms that enhance the engagement of customers to sales teams based on leads generated from digital channels. Having been in the field of Sales and Marketing for 12 years, Zal recognized the lack of effective mechanisms for managing and distributing online leads for businesses. He then decided to create an omnichannel management system as a solution.
Established in 2013, Lucep provides a software based on Uberizing system which involves agents responsible for a territory of products getting lead data and analytics based on their response of availability. It has recently developed a feature called social sharing to generate more leads to agents as well as increasing responsiveness through the concept of content sharing on social media.
Zal points out the trend of digitization of the insurance industry as customers now have access to information and the power to make informed decisions on their purchase. He also notes how insurance companies are trying to decide whether to develop tools to funnel connections between customers and sales agents by establishing an in-house team or to buy third-party products that sit outside their core.
Author: Chadhaporn Angpraphapornchai