Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Capital, a leading investment management firm with extensive investment experience, Tencent Holdings Limited, a leading Internet value added services provider, and Aviva plc., an international insurer with a history of over 300 years. Blue focuses on providing simple, flexible and valuable insurance solutions through online channels. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.