EP 212 – Carolina Dreifuss – SyncTechnologies – There Is Always a Family or a Business Behind the Claim


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Drawing upon her background in technology and data science, along with close to 15 years of experience in the building and construction industry across multiple countries in the APAC Region, Carolina recognised the difficulties posed by insufficient and unstructured data, as well as the lack of visualisation. To address these issues, she and her team developed a digital solution platform that simplifies overall processes and so reduces time, costs, and resource wastage in the claims management and building damage rectification process.

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The Asia InsurTech Podcast spoke with Carolina Dreifuss, Co-founder and CEO at SyncTechnologies, discusses the company’s mission to create a digital twin solution for the construction industry. She explains how the construction industry faces challenges with coordinating information among multiple players working with different systems, resulting in inefficiencies and delays. SyncTechnologies aims to address these challenges by providing access to visual data through their platform, eliminating the need for extensive hardware investments and streamlining the coordination process.

Carolina also explains how SyncTechnologies entered the insurance sector by recognizing the construction industry’s need for efficient claims management processes. Multiple homes are impacted after natural disasters or events, and the traditional process of assessing and documenting the damage is time-consuming and costly. SyncTechnologies offers a solution by creating 3D models of properties using reality capture techniques such as laser scanning and photogrammetry. These models are uploaded to their platform, allowing different stakeholders, including insurance companies, loss adjusters, and builders, to review and analyze the data remotely, reducing the time and resources required for claims management.

The episode also discusses SyncTechnologies’ participation in the Lloyd’s Lab pitch competition and the opportunity it presents for the company to further refine its product and pitch to industry leaders. Carolina highlights the importance of navigating through challenges and maintaining a positive mindset in the startup world. She emphasizes the value of having a strong team and the need to adapt quickly to changing circumstances. The episode concludes with Carolina expressing her excitement about the potential impact of participating in the Lloyd’s Lab program and the opportunity to accelerate SyncTechnologies’ growth and expansion in the insurance industry.

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