EP 221 – Avinoam Baruch – COO at Previsico – To Be Flooded Is a Devastating Experience


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Avi Baruch

Dr Avi Baruch is the Co-Founder and Chief Operating Officer of Previsico. Together with Prof. Dapeng Yu, they launched Previsico as a spin-out from Loughborough University to transform an innovative flood forecasting system into a global solution to reduce the cost of flooding. Avi overseas a number of functions at Previsico including product management, marketing, sales and partnerships.

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The Asia InsurTech Podcast recently spoke with Dr. Avi Baruch, a co-Founder and COO of Previsico. Avi shared his insights on the important global issue of flooding, emphasizing its far-reaching impacts beyond just financial loss. He described how his journey from academia to entrepreneurship led to the development of innovative flood forecasting technology at Previsico. This technology, born from his team’s research at Loughborough University, aims to minimize the impact of flooding worldwide by providing early warnings and enabling preventative actions.

Avi also discussed how Previsico’s works with the insurance industry. He explained how Previsico’s approach complements traditional insurance by reducing the severity of flood impacts through strategic partnerships with insurers. This integration enhances insurers’ offerings, shifting their role from underwriting risks to actively helping clients mitigate them. Moreover, Avi highlighted the importance of real-time data from sensors in understanding and adapting to site-specific flood challenges, marking a significant step towards more effective flood risk management and a future where insurance transcends financial coverage to encompass active risk reduction.

Episode 299