EP 229 – From Legacy to Leading Edge: Transparent, Affordable and Flexible Item-by-Item Insurance – Katherine Clayton – co-Founder and CEO of Peachii Insurance


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Katherine is one half of the founding due of Peachii Insurance, a fresh start up with the vision to make insurance relevant, affordable and accessible for the next generation.

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“So we’re getting great conversion rates on eligible items. And we’re just in that period. Now. We’re moving to convert those customers to paid customers. So I’ll keep you posted on what that looks like. But really, I mean, honestly, you know, when you launch something, you go, this is going to be crickets. I am prepared for silence. I agree. We’re very prepared for the champagne moment, the launch and then nothing. So the fact that customers are even clicking or understanding what we’re offering us, or seeing it there, online is a huge win for us.” – Katherine Clayton

The Asia InsurTech Podcast was joined by Katherine Clayton during which she shared her extensive experience in transforming legacy industries and the unique challenges she has navigated in launching her latest venture in the insurance sector. Coming from a background in organizational and business transformation across various traditional industries such as oil, gas, and mining, Katherine has leveraged her expertise to innovate within the insurance space. She emphasized the importance of keeping businesses relevant in the face of rapidly evolving technology and consumer preferences, drawing examples from successful transformations like Netflix, and failures like Blockbuster.

Katherine also discussed the strategic approach behind Peachii’s product design and market engagement. Recognizing the gap in traditional insurance offerings for younger consumers, Peachii innovates by providing insurance for individual high-value items directly at the point of sale, simplifying the insurance process and making it more accessible. This model not only appeals to a demographic with evolving asset ownership patterns but also embeds insurance into everyday shopping experiences through partnerships with trusted retailers. These efforts are underpinned by a commitment to build consumer trust and educate new markets about the value of insurance.

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