EP 231 – Global Expansion: Data-Driven Local Strategies for Sales Excellence – Yamini Bhat – co-Founder and the CEO of Vymo

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Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Guest
Yamini Bhat

Yamini Bhat is the co-Founder and CEO of Vymo, a company specializing in sales productivity and customer relationship management solutions. She has played a pivotal role in driving the company's vision and growth, leveraging her expertise in technology and business strategy.

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In this episode of the Asia InsurTech Podcast, we sat down with Yamini Bhat, co-founder and CEO of Vymo, to discuss the intricacies of global expansion and the strategic insights she has gained from growing Vymo. Yamini highlighted the critical importance of localizing business strategies to fit different markets, from Japan’s preference for small, highly compliant behavioral changes to the U.S.’s flexible approach that offers a variety of options for sellers. She shared how Vymo leverages data to coach and enable salespeople, tailoring the platform to meet the diverse regulatory and cultural needs of markets across Southeast Asia, Japan, and the U.S.

Yamini also discussed the operational strategies that have propelled Vymo’s growth, emphasizing the balance between maintaining a global brand and adapting to local markets. By building a global yet local team, Vymo ensures responsiveness to customer needs while leveraging centralized expertise. She underscored the importance of adapting to macroeconomic trends and integrating AI technologies to enhance the platform’s capabilities. Yamini’s insights provide a valuable blueprint for any company looking to scale internationally, highlighting the necessity of being globally ambitious and locally adept.

Episode 310
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