EP 44 – Amarit Franssen- co-Founder at AppMan – We Try To Think Forward Also


Michael Waitze has been podcasting with some of the best investors and business builders globally and discussing all things startup with them from an Asian perspective. Michael worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley, and Goldman Sachs, primarily in Tokyo. Michael always maintained a particular focus on how technology could be used successfully to make businesses more efficient and to drive P/L growth. Michael is quite skilled at connecting people and capital to innovative ideas and is a trusted advisor to both investors and founders. Michael is a leader in the digital media space, having pioneered the concept of a podcast network in Asia while building the biggest and fastest-growing listener base in the region. His flagship website, AsiaTechPodcast.com, has listeners in over 100 countries and is available on virtually every podcast player that supports RSS feeds.

Ex-Plan & Policy Analyst and also one of the board members of Federation of Thai Industries (FTI) and with a well-known reputation in the Thai Insurtech Industry.

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In this episode, Michael Waitze recorded with Amarit Franssen, the co-founder of Thai InsurTech AppMan. The venture started as a software development startup and focused on insurance very early on. Since 2014, AppMan has been exclusively providing solutions for insurers and has a strong focus on digitization of the sales process. This Thai startup has started to expand within the region with clients and developers in Indonesia and Vietnam. 

Amarit shares his view on the insurance middleman. In his opinion, agents will continue to be an important part of insurance distribution but technology can help agents serve their clients better and be more efficient. AppMan is offering solutions to support agents in the sales process by providing software around financial assessments as well as chatbots as the first contact for their clients. 

AppMan also provides solutions for insurers to capture relevant client data for the underwriting process. Amarit shares his thoughts on the evolution of insurers in Thailand from a paper-based process to a mostly digital process. 

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