EP 63 – Lars Heibutzki – CEO Allianz Ayudhya General Insurance – It Needs to Be Fully Integrated Into the Platform


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Lars has been with Allianz for over ten years, including the last four in Asia. As Chief Distribution Officer for Asia, he played a key role in setting the foundation for the Asian franchise by driving the professionalization of the regional agency force and significantly expanding the Bancassurance and partnership network. Prior to joining Allianz in 2007, Lars worked at McKinsey & Company for more than six years serving clients in both the insurance and asset management sectors as well as the technology/telecommunications sector in Europe, Asia and North America.

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In this episode, Michael Waitze talks to Lars Heibutzki, the CEO of Allianz Ayudhya General Insurance, Thailand. Lars shares insights about how Allianz is empowering its people with technology. The Company has built its own tech capabilities with Allianz Technology mainly around core systems but is also working with external providers to get access to the latest tech tools. 

Michael and Lars talk about the new normal and how COVID-19 will change the insurance industry long term. We will likely see an uptake in digital-enabled business models and a restructuring of players as well as InsurTechs. 

While the global pandemic is causing major challenges, it also removes roadblocks the insurance industry was facing. Agents, for example, are forced to adopt digital tools in order to remain competitive and execute sales in times of social distancing. Allianz recorded an increase in D2C sales and a higher adoption rate of their digital sales tools by their agents and brokers.  

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