EP 84 – Hassan Karim – Adira Insurance – Integrating Insurance Products and Services Within the Ecosystem of Others


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Hassan Karim

Originally from the UK, Hassan Karim, is a Chartered Insurer, Chartered FinTech Professional, Qualified Risk Professional (QRGP), & Forrester CX-Pr, Ex CEO, CMO, and CUO. Prior to his current role as the Head of Strategy for APAC, was the CEO & President Director of PT. Zurich Asuransi Indonesia TBK (a public, non-listed, entity formerly known as Adira Insurance) & before that PT. Zurich Insurance Indonesia (ZII), as well as serving as a corporate board director. He previously held Senior Executive roles in UK/London, Hong Kong, Indonesia & Global Underwriting operating at Country, Region & Global levels.

This episode is brought to you by:

In this episode, we talked to Hassan Karim, Deputy Chief Executive Officer & Chief Marketing Officer at Adira Insurance, Indonesia. Adira is an acquisition made by Zurich Insurance in November 2019. 

Indonesia has seen a rapid transformation towards digital distribution, especially after the outbreak of the global pandemic. Hassan explains the implications for insurers and how data analytics and machine learning can help understand customers and improve digital distribution. What is crucial for insurers is to be at the right place, at the right time. This is where partnerships with distribution partners become interesting as it allows to create contextual insurance solutions, combining the expertise and strength of ecosystem players and insurers.   

Hassan and Micheal talk about the importance of data analytics to build a customer-centric insurer. Adira has implemented transactional net promoter scores to track how customer service is performing along the different touch points of the value chain. Together with extensive analytics this allows the company to identify pain-points in the customer journey.   

Want to hear more from Hassan? Find our other episodes with him here.

Other companies mentioned in this episode: Grab, Tesla, Gojek, Acko, Sunday

This episode is brought to you by

To get in touch with the Uncharted team, email them at info@uncharted.global

Related Podcasts

Episode 119