EP 96 – Deepak Bhuvneshwari Uniyal – CEO at Insurance Samadhan – It’s So Complex, You Don’t Really Understand If You Want To Buy It or Not


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Deepak has 23 years of Corporate & Entrepreneurial experience and is a Co-Founder & CEO of Insurance Samadhan. Its a tech platform for resolving insurance complaints and claims.

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Asia InsurTech Podcast spoke with Deepak Bhuvneshwari Uniyal, Co-founder and CEO of Insurance Samadhan, a tech platform resolving insurance complaints and claims in life, health, and general insurance. Deepak has started as an insurance sales agent and experienced first hand why insurance is so important for people to manage risks. 

Insurance being a very technical product that is not tangible, people have difficulties understanding the importance of it and what solutions they exactly need. A challenge insurance sales agents are facing as well. With only a couple of weeks of training, one can become a licensed insurance agent in India. Deepak is convinced nobody is able to understand a highly technical product with such little training and thus is unable to provide comprehensive advice to customers. 

With Insurance Samadhan, Deepak aims to simplify insurance products and help avoid mis-selling.The startup represents consumers, helping them to call their rightful insurance claim or resolve a complaint. The business model is based on a success fee so Insurance Samadhan has developed a mechanism to test if people have a rightful claim before taking on the case. 

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