The conversation with Samantha Ghiotti, a co-founder and the CEO of Habitto, both started and ended with a smile. It also included a ton of interesting insights from Sam, who frankly surprised me with her knowledge of the nuances of the Japanese market and the culture into which it is deeply embedded (pun intended).
Some of the topics that Sam covered:
- Some of the challenges of being a female AND foreign founder in Japan
- Building a business in Japan with few cultural references and limited language skills
- The enormity of the Japanese market and how Habitto is addressing it differently
- The fascinating psychology the Japanese have about money and risk-taking
- Building a new brand and making it relatable
A few other titles we considered for this episode:
- There Is Only One and You Are Speaking to Her
- Start from the Premise of Being Different
- Simple, Practical Choices
- Listen, Empathize, Sell
- Changing Money Habits
Podcast: Play in new window | Download
Subscribe: Google Podcasts | RSS
