EP 43 – Maureen Nova Ledesma- CMO co-Founder at Vesl – Using Technology to Make Insurance Products More Accessible


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Maureen is the co-founder of Vesl, a technology start-up democratizing trade credit insurance and financing. Founded in 2017, Vesl is the only Philippine start-up to have gotten through the prestigious Startupbootcamp Fintech accelerator in Singapore. Born into a family of sugar planters and traders, Maureen previously worked in various banking roles, and later structured trade finance deals for the London-based Czarnikow Group. She graduated from the De La Salle University in Manila, and later finished her master’s degree in financial management from the Vlerick Business School in Brussels.

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We had the pleasure of speaking with Maureen Nova Ledesma, a co-Founder and the CMO of Vesl.  In its own words,  Vesl is a financial technology company that is innovating in the trade finance sector by providing a platform that connects trade lenders and businesses to per invoice trade credit insurers, among other specialized insurance products.

Vesl seeks to boost economic development in the Southeast Asian region by leveling the playing field and bridging the trade finance gap between big and small traders.  In doing so, we are also providing insurers the opportunity to extend their capacity to an untapped and hungry market.

It was actually quite great to speak to Maureen, who is one of the most authentic and dedicated founders I have met recently.  Her passion (a wildly overused word) was palpable and her desire to close the trade finance gap resonated in everything she said.  Michael was impressed and you will be too.

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