EP 56 – Anuj Jindal – CEO SureClaim – Claim Is Layered Around Trust


Michael Waitze has been podcasting with some of the best investors and business builders globally and discussing all things startup with them from an Asian perspective. Michael worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley, and Goldman Sachs, primarily in Tokyo. Michael always maintained a particular focus on how technology could be used successfully to make businesses more efficient and to drive P/L growth. Michael is quite skilled at connecting people and capital to innovative ideas and is a trusted advisor to both investors and founders. Michael is a leader in the digital media space, having pioneered the concept of a podcast network in Asia while building the biggest and fastest-growing listener base in the region. His flagship website, AsiaTechPodcast.com, has listeners in over 100 countries and is available on virtually every podcast player that supports RSS feeds.

Anuj Jindal

Anuj started SureClaim with his partner Varun to solve the core issue in insurance - Trust. SureClaim platform is designed to help consumers make best use of their health insurance cover at the moment of truth, i.e. Claims. Anuj believes from his experience that better claim experience builds trust between the customer and insurance company leading to better outcomes for payers and patients.

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In this episode Michael Waitze talks to Anuj Jindal, the CEO & co-Founder of SureClaim in India. Anuj has a background as an engineer and worked in HealthTech prior to starting SureClaim. SureClaim is a consumer-centric tech platform designed to help consumers make the best use of their health insurance through intelligent decisions and smarter claims.

SureClaim is a classic example of two people wanting to solve an issue they have experienced themselves. Anuj explains how in India people often do not understand what their health insurance policy covers due to a lack of transparency. Furthermore, filing a claim is highly complex and not very customer-centric. Based on their personal experiences, he and his co-Founder Varun Kansal started SureClaim. 

Anuj gives insight into their journey from personal experience to the current business model of SureClaim. Both he and his co-Founder had previous experience working in HealthTech startups which helped them define their problem statement and develop a product prototype despite their lack of insurance knowledge. After a year of research, they were able to raise a venture round in January 2019. 

Other companies mentioned in the episode:

Acko, Ola, Toffee, Qikwell Technologies, Practo, Eligible

Find our episode with Toffee here.

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