EP 91 – Andy Ann – co-Founder YAS Digital – How Can Content and Data Analytics Drive Insurance Loyalty?


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 170 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Andy Ann

Andy Ann is a Cofounder of YAS Digital Limited (YAS) who brings to the company a wealth of big data, digital media expertise and entrepreneurship, in leading YAS’ groundbreaking debut in Hong Kong and its future expansion to Asia Pacific and ASEAN countries. He is an award-winning serial entrepreneur focusing on data, mobile and media technologies.

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The Asia InsurTech Podcast talked to Andy Ann, co-founder of YAS Digital. Andy is a serial entrepreneur who has won numerous awards and brings a wealth of big data, digital media and entrepreneurship expertise. He is the founder and Chairman of NDN Group, a digital conglomerate focusing on data, mobile and media technologies and founded Klarity Analytics, Hot Mob, and Darizi.com. 

In the past decade, Andy has worked on digitisation with a range of different industries and understood the need of the insurance industry to change. Insurers are lagging behind when it comes to personalised products and the use of technology. With YAS Andy aims to develop a regional insurtech venture and microinsurance marketplace. Agency distribution is a challenge for small-ticket general insurance products as commission rates per product are very low. With the use of technology together with marketing concepts like viral marketing, loyalty points and referrals, distribution of micro-insurance can be scaled to become more profitable. 

In Hong Kong, YAS is currently working with four insurers and is holding an insurance broker license. Outside of Hong Kong, the startup is offering their technology solutions, including API’s, GPS tracker and Blockchain. With these three components, YAS aims to build a micro-insurance marketplace operating similar to an app store with open APIs ready to plug and play on-demand insurance solutions. For example: YAS will use location-based technology to map out all hiking trails. If the customer decides to use the auto-on feature within the app, the insurance coverage will automatically turn ON when the user is on the trail and turn OFF when the user leaves the trail. 

Other companies mentioned in this episode: Grab, GoJek,  

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Episode 129